Dr Mike Martin is widely acknowledged as the leading expert insurf psychology.  He is author of Six Steps to Surfing Success:How to Create Heat Winning Strategies, and Head Coach Of Mental Game Coaching at SurfSuccess.com, which specialises in teaching contest surfers how to structure their contest thinking to convert 15%, 25% -- even up to 50% of their heat results into wins.  SurfSuccess.com is a first-of-its-kind heat strategy development website that delivers sure-fire high performance thinking strategies for contest surfers to dramatically boost their heat win ratio in as little as six weeks.  Go here now for details: http://www.SurfSuccess.com/new-member-info.html